News, Notes & Commentary on the world of HRTS

Tag Archive for ‘advertising’

Building A New Measurement Model…

Editor:  On April 12, 2016, HRTS presented an in-depth look into the world of measurement and ratings.  Panelists included Gian Fulgoni, Co-Founder and Chairman of comScore, Inc;  Preston Beckman, media consultant and former network research head at Fox and NBC;  Julie Piepenkotter, EVP of Research at FX Networks and Eric Solomon, SVP, Product Leadership at […]

The Hidden Costs of Airing Bad Ads – Why TV Networks need to care about ad quality

Advertising has always been the backbone of the television business model, enabling networks to deliver great programming for free and providing high value to viewers and advertisers alike. With all the digital options, television still remains the most powerful medium for brands to tell their story. But historically, Networks have not scrutinized the quality of […]

What is the Hollywood Radio & Television Society?

Since 1947 the HRTS has been the entertainment industry's premier information and networking forum. HRTS events are the only place where leading executives from across the industry gather under one roof, multiple times a year to discuss issues relevant to the ongoing success of our business. HRTS Members and our industry partners represent the best and the brightest in town. Is your company ready to join the ranks of HRTS? There are many ways for individuals and companies to get more involved. To find out how, call (818) 789-1182 or email

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