News, Notes & Commentary on the world of HRTS

JHRTS January Highlights

On January 30th, JHRTS Los Angeles hosted their first ever Branded Entertainment panel. Among the group of panelists were Alex Andujar, Media & Promotions Director of Domestic Theatrical Marketing at Sony Pictures Entertainment; Juliette Senk, Associate Director of Content & Experiences at Universal McCann; and Kristin Pellicane, Senior Manager of Integrated Marketing at ABC Television Network. Leading the conversation was Jared Hoffman, Senior Vice President of Video Programming at Defy Media. Hoffman kicked off the conversation by introducing the audience to some key definitions in the realm of branded entertainment. The group shared their unique perspectives on the topic and explained how media agencies, content producers, networks, and brands all work together to create original, strategic and organic ways to marry brands with content for both scripted and unscripted programming. The open-format of the panel allowed for many questions throughout this engaging hour, making this a very educational session for all those in attendance.

-Adriana I. Hernandez

 

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JHRTS Branded Entertainment Panel

 

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JHRTS Branded Entertainment Panel

 

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JHRTS Branded Entertainment Panel

Photos by Chyna Photography


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Since 1947 the HRTS has been the entertainment industry's premier information and networking forum. HRTS events are the only place where leading executives from across the industry gather under one roof, multiple times a year to discuss issues relevant to the ongoing success of our business. HRTS Members and our industry partners represent the best and the brightest in town. Is your company ready to join the ranks of HRTS? There are many ways for individuals and companies to get more involved. To find out how, call (818) 789-1182 or email info@hrts.org

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