News, Notes & Commentary on the world of HRTS

In the Digital World, Not Everything That Can Be Measured Matters (0)

October 20, 2016 • Category: Special Features

How to Distinguish “Valuable” from “Nice to Know” Among Measures of Consumer Engagement Written By Gian M. Fulgoni comScore, Inc. INTRODUCTION In 2006, the Advertising Research Foundation (ARF) provided one of the first marketing-focused definitions of “engagement” as “turning on a prospect to a brand idea enhanced by the surrounding context.”1 The phrase “turning on” would appear to encompass any communication […]

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From the Executive Director»

HRTS Launches New Associate Membership, Digital Series (0)

Hi to all of our HRTS Members and Member Companies!  It’s fall and there’s so many exciting things happening within our organization.  Read on for the highlights! Associate Level Membership HRTS has officially launched the the new Associate Membership… created to fill the organizational void that exists between our early career JHRTS members and the traditionally […]

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Welcome New HRTS Members (0)

We would like to take this opportunity to welcome the following new members to HRTS. Should you have any questions about your benefits as a member, please email us at info@hrts.org or call 818-789-1182. New HRTS Members Phillip Segal – Original Productions Eli Holzman – The Intellectual Property Corporation Tobey List – Pivot/Participant Media Eric Gronemeyer – Discovery […]

JHRTS»

JHRTS Has Been Busy! (0)

JHRTS NY As the leaves are about to turn, #JHRTSNY has been buzzing all this month with a lineup of TV focused events and mixers. Our Back to School mixer filled the room at a popular Union Square bar and introduced the organization to tons of new prospective members. We continued our Inside TV event series […]

Membership Spotlight»

Welcome New HRTS Members! June 2016 (0)

We would like to take this opportunity to welcome the following new members to HRTS. Should you have any questions about your benefits as a member, please email us at info@hrts.org or call 818-789-1182. New HRTS Members Kristen Agee – 411 Music Group Joshua Raphaelson – PPI Releasing, LLC Rob Markovich – Fathom Events David S. Monks […]

Special Features»

In the Digital World, Not Everything That Can Be Measured Matters (0)

How to Distinguish “Valuable” from “Nice to Know” Among Measures of Consumer Engagement Written By Gian M. Fulgoni comScore, Inc. INTRODUCTION In 2006, the Advertising Research Foundation (ARF) provided one of the first marketing-focused definitions of “engagement” as “turning on a prospect to a brand idea enhanced by the surrounding context.”1 The phrase “turning on” would appear to encompass any communication […]

What is the Hollywood Radio & Television Society?

Since 1947 the HRTS has been the entertainment industry's premier information and networking forum. HRTS events are the only place where leading executives from across the industry gather under one roof, multiple times a year to discuss issues relevant to the ongoing success of our business. HRTS Members and our industry partners represent the best and the brightest in town. Is your company ready to join the ranks of HRTS? There are many ways for individuals and companies to get more involved. To find out how, call (818) 789-1182 or email info@hrts.org

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